Case Study: Queensland Ballet defines a bold new 2025 brand with Flip

Queensland Ballet sets a new tone after 65 years with Flip

Queensland Ballet engaged the digital agency Flip to define the visual tone for its 2025 season. The challenge was to shift public perception and build a bold, contemporary brand film that would lead with the company's athleticism and confidently mark its new chapter.

Flip created a high-contrast, cinematic film focused on the dancers' physicality and presence. The solution, developed in close collaboration with the ballet company, used light, movement, and pace to convey the season's themes without literal storytelling. The resulting film premiered with significant impact, setting a new tone of voice for Queensland Ballet and forming the core visual asset for its website, print materials, and billboards throughout Brisbane.

Queensland Ballet