Case Study: Queensland Ballet achieves beautifully consistent performance programs with Flip

Queensland Ballet produced 50,000 programs with Flip

Queensland Ballet partnered with the creative agency Flip for ongoing campaign and design services. Their challenge was to produce a high volume of print-ready programs for their performances, requiring a creative solution that could pull readers into the distinct world of each ballet story under a tight schedule.

Flip designed a total of 48 programs over four years, including nine in 2023 alone. The solution involved working closely with the client to utilize supplied imagery and content, creating layouts with a seamless interplay between copy and visuals. Flip also created hand-crafted activities for younger audience members. The measurable results included the production of 624 total pages and the printing of 50,000 programs.

Queensland Ballet