Case Study: Queensland Ballet unifies its 2025 season with Flip's bold art direction

Queensland Ballet brings its 2025 season to life with Flip over 2 shoot days

Queensland Ballet faced the challenge of defining a unique yet cohesive visual identity for its ambitious and contrasting 2025 season repertoire, which included five distinct productions. The ballet needed to establish a modern and confident campaign that allowed each show to stand on its own while being part of a harmonious whole. They engaged the vendor Flip for art direction and creative production services to bring this vision to life.

Flip crafted a flexible visual world for the season through stylized choreography, cinematic lighting, and 3D projections captured over two shoot days. This solution gave each production a signature look and feel that collectively formed a unified, contemporary identity for QB25. The resulting campaign was rolled out across web, social, and venue touchpoints, successfully reinforcing Queensland Ballet's position as a contemporary creative force and turning the season into a bold statement of intent.

Queensland Ballet