Case Study: Kin achieves a warm, standout brand refresh with Flip

Kin refreshes its brand with Flip and drives 10,000+ coffee cup impressions

The customer, Kin (a local cafe), worked with the vendor Flip on branding and creative direction to revitalize its identity and signal a resurgence following the pandemic. The challenge was to create a new brand that reflected the cafe's welcoming atmosphere and community-focused approach.

Flip developed a new brand identity for Kin centered around the concept of "going with the flow," which included an abstract and fluid logo mark. This flexible design was supported by a muted color palette and elegant shapes. The work by Flip resulted in over 10,000 refreshed coffee cups being enjoyed and earned a BADC Bronze award for recognition.

Kin