Case Study: Flight Centre sparks post-COVID travel excitement with Flip

Flight Centre launches immersive microsite in 4 weeks with Flip

Flip, a digital agency, was engaged by Flight Centre to address a unique marketing challenge. With international travel halted due to COVID-19, the customer needed a campaign to maintain brand presence and highlight its team's extensive travel experience, encapsulated in the proposition "There’s nowhere we haven’t been."

The solution implemented by Flip was a creative homepage takeover and an immersive microsite. Designed to be fun and exploratory, the microsite took users on a virtual global journey filled with hidden surprises. Flip successfully delivered this project within a tight four-week deadline, creating a campaign that complemented Flight Centre's existing marketing and brought a more human, playful side to the brand.

Flight Centre