Case Study: Brisbane Powerhouse achieves international attention for Vertigo with Flip

Brisbane Powerhouse reaches 15,000,000+ people with Flip

The Brisbane Powerhouse engaged Flip to create a new brand and website for Vertigo, Australia's first vertical restaurant. The challenge was to build this new experience from the ground up, requiring a brand that captured the unique, elevated dining concept and a website that could evoke its distinctive feeling.

Flip developed a complete branding system inspired by the restaurant's verticality and its views of the Brisbane skyline, using a palette drawn from the night sky. They also built a website with a bold UI and a unique "woozy scroll" to mirror the sensation of dining 17 metres in the air. The resulting project was a major success, garnering international media attention from outlets like The New York Times and reaching an audience of over 15 million. The client, Brisbane Powerhouse, reported that Flip delivered massive projects better than expected and was a joy to work with.

Brisbane Powerhouse