Case Study: Brisbane Powerhouse boosts MELT festival registrations with Flip

Brisbane Powerhouse drives 5,000+ sign-ups with Flip

The Brisbane Powerhouse needed a vibrant and functional website for its new MELT festival, a major queer arts event. Their challenge was to create a site that was both a registration portal for performers and a promotional tool, all while capturing the festival's fun and inclusive spirit without relying on stereotypes. They engaged the digital agency Flip for creative direction, design, and development services.

Flip developed a playful, kinetic website with a vintage pixel art aesthetic and modern gradients. The solution featured a CMS-manageable design and a real-time API connection to the event management system to eliminate double handling. The results for Brisbane Powerhouse were immense, with hundreds of artist submissions and an unprecedented 5,000+ sign-ups for a Spencer Tunick art project. Flip's work was also recognized as a Webby Awards nominee.

Brisbane Powerhouse