Case Study: Maxeda improves product discovery across stores with WeAreBrain's Product Locator

Maxeda streamlines product finding with WeAreBrain across 330+ stores and 17 million product-location links

WeAreBrain partnered with Maxeda DIY Group, the largest DIY retailer in the Benelux, to address a significant operational challenge. With over 330 stores and 60,000+ products per location, customers and employees were spending excessive time trying to find items. Maxeda needed a scalable solution to help customers locate products faster while reducing the workload on store staff.

WeAreBrain developed a comprehensive Product Locator platform that integrated with Maxeda's SAP system. The solution included tools for store staff to manage location data and provided customers with instant product locations via the website, mobile app, and an AI chatbot. This resulted in over 17 million unique product-location combinations, significantly reduced employee workload, and provided a seamless, efficient experience for the retailer's 1.5 million weekly customers.

Maxeda