Case Study: Worcestershire CCC launches bold, art-led teamwear with WEAREBEARD

Worcestershire CCC works with WEAREBEARD on teamwear launches since 2014

Worcestershire County Cricket Club collaborated with their official creative partner, WEAREBEARD, to develop a unique and authentic launch campaign for their new team kits supplied by Macron. The challenge was to creatively unite the club's identity with its new Italian kit supplier and produce a distinctive launch that moved beyond a standard studio reveal.

WEAREBEARD developed the "Art of the Game" concept, building the entire launch from the ground up with a shoot in Macron's home city of Bologna. The solution included creating three distinct kit designs, each with a different artistic style, and for the first time, delivering separately tailored kits for the Men’s and Women’s teams. The result was a cohesive and bold launch campaign with striking creative that retained Worcestershire CCC's unique tone and championed the club's values.

Worcestershire County Cricket Club (Worcestershire CCC)