Case Study: Western Interlock boosts organic traffic and sales calls with Structure's DIY content marketing

Western Interlock boosts organic users 351.97% with Structure

Western Interlock, a family-owned manufacturer of high-end paving stones, faced the challenge of making their products feel approachable to a larger market and overcoming the perception that installing paving stones is daunting. They partnered with the vendor Structure for a content development service to help scale their successful in-person DIY seminars into the digital space and update their marketing strategy.

Structure implemented a digital content marketing campaign called DIY with WI, which involved creating over 150 video tutorials. This solution transmitted the company's story to new digital channels and empowered potential customers. The results were significant, including a 351.97% organic increase in new website users and a 50.74% increase in sales calls. Structure's work helped Western Interlock reach a new customer segment and significantly increase sales.

Western Interlock