Case Study: St. Vincent’s Hospital Foundation achieves 62% increase in major gifts with WealthEngine

St. Vincent’s Foundation increases $10K gifts by 62% with WealthEngine

St. Vincent’s Hospital Foundation, a philanthropic healthcare organization, faced the challenge of increasing fundraising and efficiently prioritizing prospects for its Grateful Patient Program. Their main roadblock was targeting the right people to increase major gifts. They turned to vendor WealthEngine and utilized its propensity-to-give (P2G) scoring to overcome this challenge.

WealthEngine’s solution enabled the foundation to segment patients and target outreach efforts towards "priority" prospects. This focused approach decreased costs, increased conversion rates, and secured 50-100% higher donations. The measurable results included a 62% increase in $10K gifts and the securing of several gift upgrades, such as a $15K donation. WealthEngine provided the structure and insight needed to focus limited staff resources on the highest potential prospects.

St. Vincent’s Foundation