Case Study: Northwestern University quadruples its Parent Fund with WealthEngine

Northwestern University grows Parent Fund 280% to $1.9M with WealthEngine

Northwestern University, a leading private research university, sought to identify which parents of newly enrolled students had the capacity to make major gifts. Their challenge was to define, segment, and prioritize this prospect pool to improve their fundraising outreach. To achieve this, they utilized a screening from vendor WealthEngine.

WealthEngine's solution enabled major gift officers to find and segment high-capacity prospects. This allowed the university to tailor its communications and connect through targeted events. As a result of implementing WealthEngine's service, Northwestern's Parent Fund grew by 280% over six years, increasing from $500,000 to $1.9 million.

Northwestern University