Case Study: High-end Jewelry Retailer achieves 3.4x ROI on direct mail campaigns with WealthEngine

High-end Jewelry Retailer drives $281k in 60 days with WealthEngine

The customer, a high-end jewelry retailer, partnered with the vendor WealthEngine to improve the performance of its direct mail campaigns. Their challenge was to increase revenue by better identifying and targeting high-net-worth individuals within the luxury sector who had the capacity and propensity to spend.

WealthEngine's solution was to provide a targeted list of 22,000 high-net-worth households. This enabled the retailer to execute a highly focused campaign. The results were significant, with WealthEngine helping to generate over $281,000 from 130 purchases within 60 days, achieving a 3.4x return on investment.