Case Study: Eastern Maine Healthcare System Foundation achieves improved donor targeting and major-gift cultivation with WealthEngine

Eastern Maine Healthcare System Foundation - Customer Case Study

Healthcare Charities, which supports the Eastern Maine Healthcare System and manages nearly 200,000 donor and prospect records across a dozen+ affiliates, needed a more segmented, targeted approach to fundraising. Leadership wanted to identify top prospects, integrate wealth insights into their donor management system, and eventually cross-reference patient records to build a grateful‑patient major‑gift program.

They engaged WealthEngine to screen and score donors, beginning with 21,000 records across seven affiliates, then prioritized and imported key wealth fields into The Raiser’s Edge after validation. The result: gift officers gain a unified, actionable view of capacity and propensity-to-give, affiliates can target direct‑mail and cultivation more effectively, a grateful‑patient data‑mining program is underway, and staff report strong satisfaction with the integration and vendor support.

Eastern Maine Healthcare System Foundation

Marianne Grifasi-Miller

Senior Information Systems Technologist