Case Study: Buccellati expands U.S. ultra‑high‑net‑worth reach with WealthEngine

Buccellati - Customer Case Study

Buccellati is a family-owned, artisanal jeweler known for handmade, one-of-a-kind creations with a long Italian heritage and boutiques worldwide. While customer service and luxury perception were strong, the brand had low penetration among U.S. ultra-high-net-worth buyers, so Buccellati sought to increase name recognition without compromising its exclusive identity.

Buccellati used WealthEngine’s Prospect Generator to buy targeted lists, mailed a high-end monograph to about 3,000 qualified households, and later purchased a Manhattan list to launch a younger-focused Blossom line. The campaign broadened geographic reach, helped place the Blossom collection in Bloomingdale’s, Neiman Marcus and Bergdorf Goodman, and set the stage for ongoing digital outreach and a VIP private-shopping experience.

Buccellati

Alberto Milani

Chief Executive Officer