Case Study: Luxury Automotive Company achieves 45% test-drive acceptance and 20% purchase conversion with Wealth-X

Luxury Automotive Company - Customer Case Study

Luxury Automotive Company engaged Wealth‑X and its Wealth‑X Professional service after identifying the wealthiest entrepreneurs in a target market but struggling to engage and educate them in a way that would generate new sales and create brand enthusiasts.

Wealth‑X supplied detailed dossiers through Wealth‑X Professional, uncovering new information for 90% of the client’s prospects and enabling personalized, hand‑written invitations for a weekend test drive. The campaign drove a 45% acceptance rate for test drives and a 20% purchase rate among those participants (about 9% of targeted prospects converted to buyers), demonstrating measurable sales impact.