Case Study: Svevia increases female applicants for road worker roles with We Select

Svevia increases qualified female applicants 3x with We Select

Svevia, one of Sweden's largest construction companies specializing in roads and infrastructure, faced the challenge of recruiting more female applicants for its road worker positions. Their goal was to increase the number of qualified applications from women per post from one to three. To address this, Svevia partnered with vendor We Select to utilize its targeted job advertising service.

The solution implemented by We Select was a multi-stage employer brand advertising campaign on Facebook and Instagram. The campaign first built awareness, then highlighted the benefits of the role, and finally encouraged interested candidates to apply. This strategy resulted in a significant increase, yielding an average of 10 applications from women per post and meeting the goal of 3 qualified applications from women per position. We Select helped Svevia achieve three times more qualified applications from women compared to their previous efforts.

Svevia