Case Study: PE Accounting boosts awareness and careers page traffic with We Select

PE Accounting reaches 60,000 people with We Select's employer branding ads

PE Accounting, a growing financial software company and six-time Di Gasell winner, faced the challenge of strengthening its employer brand to attract more tech candidates, specifically for hard-to-fill roles like Systems Developer. To increase awareness and traffic to its careers page, it partnered with vendor We Select for an employer branding campaign on social media.

We Select implemented a three-step advertising solution on Facebook, Instagram, and LinkedIn. The campaign first built awareness of the company culture, then highlighted key benefits for tech employees, and finally encouraged applications. This strategy resulted in over 470,000 ad views and reached approximately 60,000 people, leading to a significant increase in careers page traffic. Most importantly, PE Accounting received over 25 applications for the specific Systems Developer position, a result they were very pleased with.

PE Accounting