Case Study: NORMAL fills 9 out of 10 vacancies with We Select’s social media job advertising

Normal fills 88% of vacancies with We Select

The customer, a Danish-owned retail chain called NORMAL, faced the challenge of recruiting a large number of dedicated employees to support its rapid expansion across Sweden. To increase the number of relevant applications for its store vacancies, NORMAL partnered with the vendor We Select and utilized its Boost advertising solution for smart job advertising on social media.

We Select implemented a strategy of targeting engaging social media ads on Facebook and Instagram to reach both active and passive candidates interested in service and retail. This solution was highly effective, resulting in an average of 113 applications per post and successfully filling 88% of their vacancies.

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