Case Study: ICA fills 5 purchasing manager roles with We Select’s two-step social media advertising

ICA fills 5 purchasing roles with We Select

ICA, a leading grocery retailer in Sweden, faced the challenge of hiring five senior purchasing managers to drive innovation and growth. They partnered with the vendor We Select to use a targeted social media advertising service to reach both active and passive candidates with purchasing experience.

We Select implemented a smart two-step advertising campaign on Facebook, Instagram, and LinkedIn. The solution first built awareness and then invited interested candidates to apply. This strategy resulted in 354,315 ad views, 4,469 visits to the vacancies, and 156 applications, enabling ICA to successfully fill all five positions.

ICA