Case Study: ICA boosts relevant IT applications by 64% with We Select

ICA boosts relevant IT applications by 64% with We Select

ICA, a leading grocery retailer in Sweden and one of the country's largest employers, faced the challenge of strengthening its IT employer brand to attract relevant candidates amidst a major recruitment period and increased market competition. To address this, they partnered with vendor We Select to enhance their digital recruitment strategy.

We Select implemented a targeted, three-stage social media campaign on Facebook, Instagram, and LinkedIn to build awareness and advertise IT vacancies. The solution included authentic employee selfie videos to showcase the workplace culture. This approach resulted in a 64% increase in relevant IT applications and an 8% reduction in cost per application, leading to the hire of 5 candidates for ICA.

ICA