Case Study: Epidemic Sound becomes the #1 tech employer with We Select

Epidemic Sound boosts applications 123% with We Select

Epidemic Sound, a global music tech company, partnered with the vendor We Select to strengthen its position as an attractive employer for tech talent. The challenge was to move beyond being seen as just a "cool company" and to clearly articulate its unique employer value proposition to better compete with major tech players for a highly sought-after passive audience.

We Select implemented a data-driven employer branding campaign using a strategic channel mix across Meta, LinkedIn, Reddit, TikTok, YouTube, and programmatic advertising. This solution followed a three-step funnel model to build awareness, drive consideration, and encourage applications. The results were significant: Epidemic Sound was ranked the #1 most attractive employer in tech, career site traffic doubled, applications increased by 123%, and spontaneous tech applications rose by 830%.

Epidemic Sound