Case Study: Dryft attracts more skilled craftsmen with We Select

DRYFT reaches 1,458,522 ad impressions with We Select

The customer, DRYFT, a modern craft company, faced the challenge of attracting and recruiting skilled craftsmen such as carpenters, painters, and electricians to support its growth. To reach more artisans and strengthen its employer brand, DRYFT partnered with the vendor We Select for a targeted job advertising solution.

We Select implemented a solution using its Facebook & Instagram Boost advertising package to deliver targeted social media ads to users interested in craft jobs. This strategy resulted in 11,464 link clicks and helped DRYFT receive more qualified applications, facilitating their recruitment and increasing their appointment rate for skilled roles.

DRYFT