Case Study: Brödernas achieves 40% more applications with We Select

Brödernas increases applications by 40% with We Select

Brödernas, a rapidly growing hamburger chain in Sweden, faced the challenge of finding qualified kitchen, service, and seasonal staff to support its expansion. To strengthen its employer brand and attract more relevant candidates, it partnered with vendor We Select for a targeted social media advertising solution.

We Select implemented a multi-stage campaign on Facebook, Instagram, and Snapchat, using data and interest-driven ads to target individuals passionate about food and service. The solution involved building awareness with employee interviews, re-engaging interested users with benefits highlights, and finally sponsoring specific vacancies. This strategy from We Select generated over 927,000 ad views, nearly 4,000 career page visits, and resulted in a 40% average monthly increase in applications for Brödernas.

Brödernas