Case Study: Billerud strengthens employer brand with We Select

Billerud boosts Employer Brand by 13.4% with We Select

Billerud, a world-leading supplier of renewable packaging materials, faced the challenge of strengthening their employer brand to reach several hard-to-fill candidate target groups and improve their social media presence. They partnered with We Select, who utilized their expertise in digital talent acquisition to address this challenge.

We Select produced and executed a digital employer branding campaign featuring 24 video portraits of Billerud employees, which were targeted to potential candidates on Facebook, Instagram, and LinkedIn. The campaign resulted in a 13.4% employer brand lift, reached over 185,000 people, and significantly increased followers across all social channels, with a 25% rise on Instagram. Billerud reported successfully strengthening their brand even in hard-to-reach groups and building internal pride among their workforce.

Billerud