Case Study: Arla Götene boosts applications by 433% with We Select

Arla Götene boosts applications 433% in 6 months with We Select

The customer, Arla Götene, faced significant recruitment challenges at its dairy production facility in the small Swedish town of Götene. They struggled with a local skills shortage, high national competition for talent, and long lead times for filling business-critical roles. To address this, they partnered with the vendor We Select for an employer branding campaign.

We Select implemented a full-funnel strategy using Meta ads, Employee Generated Content, and a local collaboration with Götene Municipality. This solution drove traffic to a dedicated landing page built with We Select's recruitment software. The campaign resulted in a 433% increase in blue-collar applications per month and a 50% increase in white-collar applications, significantly reducing time-to-hire and the need for external recruitment.

Arla Götene