Case Study: Primark creates standout Pinterest homeware windows with We Love This Ltd

Primark rolls out 68 store windows with We Love This Ltd

The customer Primark collaborated with the vendor We Love This Ltd on a visual merchandising campaign to launch their new Primark x Pinterest homeware collections. The challenge was to transform their storefront windows nationwide into engaging, trend-led displays that would capture attention and drive in-store exploration for these new products.

We Love This Ltd implemented a tiered window installation solution, creating three distinct levels of campaign impact across flagship, silver, and bronze stores. This approach ranged from full creative takeovers with custom 3D elements and motorized features to simplified print-only versions, ensuring visual consistency. The solution successfully reimagined the homeware trends through a bold, collage-inspired lens, turning store windows into immersive experiences that sparked curiosity and attracted customers.

Primark