Case Study: Matalan launches Pumpkin Spice Matalatte Day with We Love This Ltd

Matalan serves 300 Pumpkin Spice Lattes with We Love This Ltd

Matalan sought to launch its new seasonal campaign by creating an engaging autumn-themed brand experience for its customers. We Love This Ltd was enlisted to conceptualize and execute an experiential event that would connect the brand with the cozy flavors of the season.

We Love This Ltd implemented a solution involving a series of pop-up coffee events outside Matalan stores. The vendor handled all aspects, from hiring and branding Piaggio Ape coffee vans to on-site management, serving 300 free pumpkin spice lattes across four UK locations. This created a memorable, festive autumnal setting that successfully immersed customers in Matalan's campaign spirit.

Matalan