Case Study: Glossier achieves stronger brand engagement with We Love This Ltd

Glossier activates across 4 UK cities with We Love This Ltd

The customer, Glossier, partnered with SpaceNK to introduce its US beauty brand to a UK audience. The challenge was to create an immersive brand activation that would drive engagement and loyalty for this new partnership. The vendor, We Love This Ltd, was enlisted to provide experiential event design and execution for this pop-up campaign.

We Love This Ltd designed and executed a series of one-day pop-up activations in four UK cities. The solution included bespoke NYC-themed props, brand ambassadors, and custom treats like ice cream to create an Instagram-worthy experience that captured the brands' aesthetics. The results were highly successful, with the vendor reporting a measurable impact of 7,000 soft serves and 4,000 beauty samples distributed during the event.

Glossier