Case Study: First Direct brings Leeds Pride to life with We Love This Ltd

First direct brings Leeds Pride to life for 10+ years with We Love This Ltd

The customer, First Direct, a UK-based bank, wanted to enhance its vibrant presence and commitment to diversity at Leeds Pride, one of Yorkshire's largest LGBTQ+ celebrations. Partnering with vendor We Love This Ltd, the challenge was to craft an energetic and unforgettable experiential event that would bring the bank's "live in full colour" ethos to life in a meaningful way.

We Love This Ltd meticulously planned and executed the solution, which featured a custom-wrapped Defender vehicle with a DJ booth, lively dancers, a booming sound system, and a large inflatable rainbow. The team distributed branded props and facilitated a dynamic dance party that prominently featured First Direct's staff. The result was a highly impactful celebration that resonated beyond the event, successfully reinforcing First Direct's role as a community champion and its message of inclusivity.

First direct