Case Study: NP Digital doubles virtual summit registrations with We & Goliath

NP Digital doubles virtual summit registrations to 19,860 with We & Goliath

NP Digital, a digital marketing agency founded by Neil Patel, aimed to significantly increase registrations for its 2023 Marketing & AI virtual summit after a previous attendance of 9,000. The challenge was to break through this attendance ceiling, improve conversions to a paid "All Access Pass," and better leverage its roster of expert speakers to stand out in a crowded market. To achieve this, they partnered with the vendor We & Goliath for strategic optimization and marketing amplification.

We & Goliath implemented a comprehensive solution focusing on landing page conversion optimization, persuasive copywriting, and a speaker enablement program. This involved redesigning the event page for clarity, creating personalized promotional materials for the 39 speakers to share, and integrating a viral referral campaign. As a result, We & Goliath helped NP Digital double its registrations to 19,860, achieving a significant uplift in paid conversions and strengthening the agency's market authority.

NP Digital