Case Study: NARAL Pro-Choice America Raises $1.3M with We & Goliath Virtual Fundraising Events

NARAL Pro-Choice America raises $1.3M in virtual fundraisers with We & Goliath

NARAL Pro-Choice America, a large nonprofit organization, faced the challenge of merging major in-person fundraisers into engaging virtual events, starting with a high-stakes year-end event during the 2020 election season. They partnered with the vendor We & Goliath to transform their online philanthropy through a series of virtual fundraisers that required professional production, custom branding, and continuous audience engagement to meet ambitious fundraising goals.

We & Goliath implemented a solution involving a custom virtual event platform, stress-free pre-production, and "simulive" video editing for a TV-style experience. They created conversion-optimized landing pages with integrated donation calls to action. The results were highly successful; one event, "Coast-to-Coast," raised $160,000 in a single hour and a total of $1.3 million. The series of events significantly contributed to NARAL's growth, helping triple its membership and budget during the president's tenure.

NARAL Pro-Choice America