Case Study: Buffalo Urban League Raises $200K+ with We & Goliath's Virtual Gala Production

Buffalo Urban League raises $200K+ in a virtual gala with We & Goliath

The Buffalo Urban League, a community-centric organization, faced the challenge of rapidly transforming its annual fundraising gala into a safe virtual event during COVID-19. With only a week to plan, they needed a sophisticated production that maintained their signature black-tie aesthetic. They enlisted the vendor We & Goliath for speaker coaching, live production, and graphic design services to execute the event.

We & Goliath implemented a solution that blended pre-recorded performances with livestreamed content, creating a custom event page to host the gala and its optional entertainment venues. The results were highly successful, raising over $200,000 and garnering 2,644 views. The event featured a live auction and an animated donation tally that provided fundraising momentum, and its landing page continues to promote the cause.

Buffalo Urban League