Case Study: Art of Living raises $1.6M for India COVID relief with We & Goliath

Art of Living raises $1.6M in 4-5 days with We & Goliath

The International Association of Human Values (IAHV) and its partner, the Art of Living Foundation, faced the immense challenge of raising emergency funds and awareness during India's devastating second wave of the COVID-19 pandemic. To support their relief efforts, they engaged the vendor We & Goliath to produce a large-scale virtual benefit concert and online campaign.

We & Goliath's solution involved producing a live-streamed benefit concert featuring artists like the Black Eyed Peas, creating a campaign microsite, and executing multi-channel promotional outreach. The vendor's efforts helped secure corporate pledges from major donors and engaged over 6,100 individual contributors. The campaign raised $1.6 million, which directly funded critical supplies like oxygen concentrators and supported the establishment of COVID Care Centers across India.

Art of Living