Case Study: Art of Living achieves 308,000 livestream views and 6,500 in-person attendees with We & Goliath's hybrid event marketing

Art of Living drives 308,000 livestream views with We & Goliath

The Art of Living Foundation faced the challenge of marketing its first-ever "America Meditates" event in the United States with only 2.5 months' notice. The goal for We & Goliath was to generate awareness and drive signups for this hybrid in-person and online meditation event, with an additional mid-campaign request to promote a preceding mental health summit.

We & Goliath implemented an omnichannel marketing solution that included social media and Facebook ads, outreach to secure speakers and partners, and conversion rate optimization for the event website. This strategy resulted in 7,419 Eventbrite signups and contributed to 6,500 in-person attendees braving poor weather, alongside 308,000 livestream views. We & Goliath's efforts were instrumental in making this the largest public event the Art of Living Foundation had ever hosted in the US.

Art of Living