Case Study: SEMA launches and markets the world’s largest automotive aftermarket show with We Design LA

SEMA launches campaigns in less than a month with We Design LA

The customer, SEMA, which organizes the world's largest automotive aftermarket trade show, faced a significant marketing challenge. With changes in staff and less than a month before their marketing launch, they needed a full-service partner to handle everything from selling exhibitor space to promoting the event. Vendor We Design LA was brought in to provide a comprehensive range of services including strategy, creative, development, and marketing.

We Design LA implemented a complete digital and content strategy, creating tailored campaigns for seven micro-segments and producing robust content, including hundreds of hours of video footage transformed into social media shorts. Their dedicated account management ensured seamless coordination and on-time launch of all campaigns. The solution also included new landing pages, improved tracking, and onsite media production that fueled press coverage and laid a foundation for future marketing efforts.

SEMA