Case Study: Formula DRIFT builds a leading racing brand with We Design LA

Formula Drift grows into a leader over 20+ seasons with We Design LA

The customer, Formula Drift, is North America's premier professional drifting series. Their challenge was to compete with larger enterprises and expand their audience across multiple states with a modest advertising budget. The vendor, We Design LA, was engaged for services including strategy, branding, creative, and marketing to help them become a leading brand.

We Design LA recreated the brand's positioning and messaging, updating its website and promotional materials. They launched precisely targeted cross-channel ad campaigns with strong visual assets, which captivated larger audiences at a lower cost, resulting in record-breaking marketing campaign ROIs. This solution and ongoing support, including sophisticated tracking, has helped Formula Drift grow from a challenger brand to an industry leader for over 20 seasons.

Formula Drift