Case Study: ArcLight Cinemas boosts attendance and social engagement with We Design LA

ArcLight Cinemas boosts Instagram followers by 300% with We Design LA

The customer, ArcLight Cinemas, partnered with the vendor We Design LA to boost attendance for the film "Bridget Jones's Baby." A specific challenge was low foot traffic at their Santa Monica location, and their goal was to achieve a strong opening weekend for the film in collaboration with Universal Studios.

We Design LA implemented a solution that included a pop-up event and an engaging online contest integrated with a #ArclightMoms campaign. The results for ArcLight Cinemas were highly successful, including a 300% increase in Instagram followers, a 500% rise in hashtag usage, and a 20% conversion rate. The campaign successfully drove significant participation and boosted attendance at the Santa Monica location.

ArcLight Cinemas