Case Study: Volvo achieves a 10x ROI and 284% more sales leads with WE Communications

Volvo drives a 10x ROI with WE Communications

The customer Volvo Car USA challenged their vendor, WE Communications, to find a way to achieve significant brand visibility during the Super Bowl broadcast without incurring the multi-million dollar cost of a traditional advertisement.

WE Communications developed the Safety Sunday campaign, which revolved around a sweepstakes that pledged to give away $1 million worth of Volvo cars if a safety was scored during the game. This solution included a website build, a media push, and a former NFL spokesperson. The campaign resulted in a 284% increase in sales leads and a 10x return on investment for Volvo, alongside over 370 earned media placements and 141,000 contest entries.

Volvo