Case Study: mys achieves a best-in-class low-carbon website with WE CAN CREATIVE

Mys launches an A-rated low-carbon website with WE CAN CREATIVE

WE CAN CREATIVE partnered with mys, a values-led operator of shared living spaces, to undertake a brand redevelopment that would better reflect the company's core values and environmental commitments. The challenge was to create a new brand identity and website that embedded mys's philosophy of 'do, better' while actively reducing its digital carbon footprint.

The solution involved designing an environmentally conscious brand with a muted color palette and developing a groundbreaking, energy-saving website. WE CAN CREATIVE implemented innovative techniques, such as a proprietary image reduction process that more than halved file sizes, to achieve a best-in-class carbon rating. The new brand identity, which includes features like the 'Purpose Thread' woven into the logo, successfully mirrors mys's pending B Corp status and its dedication to making positive choices for people and the planet.

Mys