Case Study: Central Bedfordshire Council boosts recycling engagement with WE CAN CREATIVE

Central Bedfordshire Council gets 50,000+ views per video with WE CAN CREATIVE

Central Bedfordshire Council faced the challenge of encouraging residents to recycle more and more effectively, as well as helping them understand available waste services and the benefits of proper waste management. The council partnered with WE CAN CREATIVE to develop an ambitious campaign to make the topic more engaging and improve recycling levels across their area.

WE CAN CREATIVE developed a multi-channel campaign that included distinct quarterly digital assets for social media, targeted Google ads, Out of Home media, and an interactive game show called 'Champion Binners'. This solution successfully generated a highly positive response, with the game show videos achieving over 50,000 views each and ranking among the top six most popular videos on the council's YouTube channel.

Central Bedfordshire Council