Case Study: Central Bedfordshire Council boosts early homelessness prevention with WE CAN CREATIVE

Central Bedfordshire Council boosts prevention cases 52% with WE CAN CREATIVE

The housing team at Central Bedfordshire Council faced an urgent challenge with homelessness, receiving an average of 45 presentations per week, many at crisis point. This placed immense strain on their resources and temporary accommodation. They engaged WE CAN CREATIVE to develop a campaign aimed at encouraging at-risk individuals to seek support much earlier in the process.

WE CAN CREATIVE designed the 'Closer To Home' campaign to humanise homelessness and de-stigmatise seeking help, utilizing relatable imagery across outdoor marketing and digital channels. The results were significant, including a 57% increase in social media engagement and a conversion rate nearly double the industry average. Most importantly, cases classified as prevention rather than crisis increased by 52%, and prevention applications rose to 53%, successfully enabling early intervention.

Central Bedfordshire Council