Case Study: Coldwell Banker achieves brand consistency and self-sufficient franchise marketing with We Brand

How We Brand helps Italy’s Marketing team manage materials for 64 franchise agencies and maintain brand consistency

Coldwell Banker Italy, a real estate franchise, faced the challenge of managing marketing materials for its growing network of agencies. The Marketing Manager was the sole provider of branded content, which was time-consuming and made it difficult to ensure brand consistency. They partnered with vendor We Brand to find an enterprise solution that would enable self-sufficient franchisees without design experience.

We Brand implemented its Corporate Marketing Hub and Brand Guidelines Enforcer to provide an easy-to-use platform. This allowed any franchisee to quickly create and locally print on-brand marketing materials, such as flyers and brochures, from pre-approved templates. The solution made franchises self-sufficient, drastically reduced the head office's workload, and ensured brand consistency was maintained across all agencies.

Coldwell Banker

Raffaella Pace

Marketing Manager