Case Study: Anne Arundel Medical Center improves brand consistency and marketing efficiency with We Brand

How their Marketing and Design teams saved time and resources by enabling staff self-sufficiency with We Brand

Anne Arundel Medical Center, a regional health system with over 5,000 staff, faced challenges as its marketing and design teams were inundated with requests for customized materials from across its many centers. They needed an easy-to-use solution that would empower non-designers to create their own materials while strictly maintaining brand consistency, without the need for complicated software. They turned to the We Brand platform and its Corporate Marketing Hub to address this.

By implementing We Brand's user-friendly online editor and Brand Guidelines Enforcer feature, the vendor provided a platform that allowed staff to create and edit only approved aspects of templates. This solution drastically reduced design requests, saving time for both requestors and designers. The marketing team gained significant capacity to focus on new projects, and the organization now benefits from a growing library of on-brand, consistent materials that boost its public perception and professionalism.

Anne Arundel Medical Center

Nicole Neboshynsky

Creative Services Supervisor