Case Study: Electronic Arts launches global FIFA 20 soundtracks with WE ARE VERY

Electronic Arts launches soundtracks in 50+ countries with WE ARE VERY

Electronic Arts, one of the world's largest gaming companies, faced the challenge of localizing music for its globally popular games like FIFA 20. Their music team needed to accurately translate lyrics from a wide array of genres and languages for a diverse international audience, a process requiring deep cultural nuance to capture artists' true intentions and flag any explicit content. They partnered with WE ARE VERY for this specialized translation service.

WE ARE VERY provided thorough lyrical analysis and translation, dissecting nuances of slang and meaning from artists across Latin America for the FIFA 20 VOLTA FOOTBALL soundtrack. This solution allowed EA to make minimal interventions when necessary, preserving the integrity of the artists' work. The collaboration successfully supported EA's mission to create a global entertainment soundtrack and launch the careers of international artists. WE ARE VERY's work ensured the music was both culturally relevant and appropriate for a worldwide audience.

Electronic Arts