Case Study: Riot Games boosts fan sentiment and celebrates Wild Rift’s community with We Are Social

Riot Games wins a Webby with We Are Social for Wild Rift’s 2nd anniversary campaign

The customer Riot Games faced a challenge with its League of Legends: Wild Rift community, which felt undervalued after the game's first anniversary was overlooked. This led players to question the game's ongoing support. The vendor We Are Social USA was engaged to help demonstrate Riot's dedication to its fanbase.

We Are Social implemented a social-first anniversary campaign called "Wild For You," which included cosplay collaborations, custom sneakers, and a live fan art auction for Riot employees. The solution successfully rebuilt positive player sentiment, earned extensive posts from artists and fans, and won a Webby Award in the Social: Events & Livestreaming category.

Riot Games