Case Study: McDonald's reignites nostalgia and reaches Gen Z with We Are Social

McDonald's drives 29M experiential reach with We Are Social

McDonald's wanted to reignite nostalgia and introduce its McDonaldland IP to a new generation, transforming it from a memory into a modern, immersive real-world experience. The challenge was to meet fans where they were across music, fashion, sports, and cultural moments. We Are Social USA was engaged to develop a strategy.

We Are Social executed a four-city McDonaldland tour that brought the world to life at festivals and major events through immersive buildouts, a PacSun partnership, Snapchat AR integrations, and creator content. The results included 13,800 in-person fan engagements, over 29 million total experiential reach, and immediate merchandise demand, successfully reintroducing the brand to a new audience.

McDonald's