Case Study: Major League Soccer builds a creator-led culture platform with We Are Social

Major League Soccer activates 15 creators in 3 months with We Are Social

Major League Soccer approached We Are Social with the challenge of becoming a more prominent player in mainstream culture. The goal was to build greater relevance with soccer enthusiasts and sports fans to help them understand what makes the league unique.

We Are Social developed and launched a creator network called Our Soccer Collective. This program leveraged a diverse cast of creators to tell the league's story from their own perspectives, producing content that lived on both MLS and the creators' own channels. This solution successfully activated 15 creators in 3 months, generating 50 posts which achieved an average of 115,426 impressions and 203 shares per post, significantly elevating the league's profile.

Major League Soccer