Case Study: Jeopardy! reaches Gen Z audiences with We Are Social and YouTube

Jeopardy! lifts under-34 viewership from 25% to 60% with We Are Social

The long-running television show Jeopardy!, with a primarily older audience, faced the challenge of staying culturally relevant to a younger generation that was redefining knowledge on platforms like YouTube. We Are Social USA partnered with the show to help it validate a new era of intelligence and connect with this new demographic.

We Are Social USA created the Jeopardy! YouTube Edition, a collaboration with YouTube that integrated the game with the creator economy. The solution used digital-native content and popular creators to generate hype. This resulted in a dramatic demographic shift, with under-34 viewership surging to 60% and the episode garnering 8.46M views, proving the brand's renewed relevance.

Jeopardy!