Case Study: Chewy transforms holiday giving into a social-powered movement with We Are Social

Chewy drives 9,183 wishes and unlocks $5 million in shelter supplies with We Are Social

Chewy, a pet product retailer, partnered with the vendor We Are Social USA to evolve its annual Chewy Claus holiday giving program. The challenge was to cut through digital noise and transform passive audience support into meaningful, measurable action for shelter pets, moving beyond simple likes and shares.

We Are Social created the Chewy Claus Wish-A-Thon, a 45-minute live social event streamed across multiple platforms. The solution centered on a real-time "Wish-O-Meter" that showed how each viewer-submitted wish contributed to donation milestones. This approach generated record-breaking results for Chewy, including 9,183 wishes submitted and over 141,000 live engagements, which unlocked $5 million in shelter supplies.

Chewy